Water Innovation 2050
Joint creative direction
Branding
Copywriting
Social media strategy
The UK water industry is under threat. An increase in demand plus a lack of innovation means that water companies need to act to make sure we all continue to have safe water to drink.
A collection of 19 UK water companies wanted to create change in the industry, but they needed a brand and a creative strategy to get people to sit up, take notice and get involved.
Working with a designer, I created a a brand and a campaign to support this goal. We created a landing page, videos and visual assets for paid and organic social to launch their message and to compel the UK’s most innovative thinkers to help them achieve their mission.
