Cut Through the Hype

Author

Creative direction

I wrote, art directed and published a book about how to do good influencer marketing. I also created the launch campaign to show it off.

The book explains the good, bad and the ugly of influencer marketing – how to do it right, and what to avoid.

I love helping clients to use this unevenly understood discipline as the creative supercharger it can be – real people and real stories. During the promotion for the book, I ran sessions, webinars and briefing clinics for clients.

I’ve nearly finished writing my second book on influencer marketing for the World Federation of Advertisers (WFA). Out soon!

Visit the Cut Through the Hype site