EDF Smart Home

Creative development

Influencer marketing strategy

Social media strategy

To celebrate and launch EDF becoming a smart home tech retailer, we designed an influencer campaign using tech-savvy families like The Michalaks to raise awareness in existing and new audiences.

To do this, we designed and built a smart home in a box. We used miniature but fully functioning versions of the technology for the influencers to create content with their children, as well as sending them real smart lights, Alexas, and smart plugs for them to experiment with and discover the possibilities of the tech – how it can be fun and useful.

I sourced the digital talent for the campaign, briefed them and worked with them to co-create content their audiences would love, that included EDF’s key messages too.

This is the Michalaks’ response: