Nestlé Garden Gourmet

Social media strategy

Creative ideation

Copywriting

I’ve done creative work for two Nestlé brands – Wunda, their plant-based milk, and Garden Gourmet, their meat alternative brand.

Both brands needed creative launch strategies and campaign ideas, plus content for organic and paid channels.

Garden Gourmet were a B2B product selling to big chain restaurants, but they wanted to launch as a B2C product because the product was just too damn tasty to be an unknown brand.

They needed fresh, inspiring social content and ads to raise awareness for the brand and products. Working with a designer, we developed different creative ideas for launching the brand that dramatised their taste credentials and brought their brand to life – creating assets for paid and organic channels, combining killer copy lines and irresistible crave shots.

Nestlé Wunda milk

Social media strategy

Influencer marketing

Wunda needed to raise awareness for their brand new product FAST.

But didn’t have an existing audience and they didn’t have a big paid media budget to work with.

So using target audience data, I identified and worked with a fleet of content creators on Instagram and Tik Tok that influencers the different target demographics. We then boosted creator content for maximum campaign reach.

The influencer campaign achieved 700k+ accounts reached, a campaign average of 12.3% engagement rate, plus 100% positive sentiment.

Currently, my team and I are working with Wunda on what’s next for them and how to creatively stand out in the fiercely competitive space of plant-based milks.

In the meantime, I submitted this idea for the brand to The Drum’s Chip Awards and was nominated in the Bad Taste category.