Haysto
Joint creative direction
Branding
Content strategy
Social media strategy
Content design & copywriting
A new mortgage brand wanted to change the dull, uncreative mortgage world and help people who feel locked out of the property market get onto the property ladder.
Haysto was born to be an antidote to the a world where the high street bank is king. A world where if you don’t have a shiny credit rating, or a straightforward employment situation, the computer just says No.
Working with a brilliant creative partner, we created a brand that instead of confusing people, inspires them. I designed a tone of voice that instead of making people feel stupid, cuts jargon and empowers them.
I created website, video, PR and social media content to successfully launch the brand. And just over a month after launch, the visit to enquiry conversion rate was at 25% - winner!
Branding, design and illustration by the incredibly talented Mike Hillman.
This is one of a few different ads I worked on and wrote storyboards for. We developed different versions for Haysto’s different audience types. This one is for targeting people with bad credit who have been rejected for a mortgage.
Below, are examples of the brand playbook, the tone of voice and website content.
